We collect information you send us, recorded calls and chats, and basic website analytics. This privacy policy explains how we handle that information at SEO Lab Chicago, who receives it and how you can request deletion.
Details you submit through the form
We collect your name, business name, website, phone number, email address, city and message when you send them through our form. These details give us the contact information and business context for your inquiry.
The message you write is also part of your submission. If you describe your business or ask about its search visibility, we receive that information along with the other details you enter.
Recorded calls and chats
Our automated assistant answers calls and chats, and we record and transcribe those conversations. We collect the recordings and the written transcripts, including the information you provide during the conversation.
Calling or chatting with us therefore creates a record of what you share with the assistant. This policy covers those conversation records as well as information submitted through the form.
Website analytics and cookies
We collect basic website analytics, including pages viewed, device information and approximate location. We use privacy-friendly analytics and Google Analytics to collect this visit information.
Google Analytics uses cookies. These analytics are part of our website information collection, alongside the details people send through forms, calls and chats.
Why we use your information
We use your information to reply to you and prepare the free visibility check. We also use it so that one of our SEO specialists, an independent SEO professional in our network who would do the work, can contact you about it.
For example, the website and business details you submit provide context for the check, while your contact details let us respond. Information in your message or conversation helps us understand what you are asking about.
Who we share information with
We share information only with that SEO specialist and the service providers that run the site. Those providers support hosting, phone services and the AI assistant, email delivery, and analytics.
The specialist receives information for the follow-up described here. Our providers receive information in connection with the website and the services they operate for us. We never sell personal information.
Requesting deletion
We accept requests to delete your information by phone or through the contact form. You can use our contact form to ask for deletion to send that request.
If you make your request by phone, our automated assistant answers the call and the conversation is recorded and transcribed. The same recording and transcription disclosure applies if you contact us through chat.
Children under 13
Our site is not meant for children under 13. This policy describes the information we collect through the site and its contact channels.
Policy date and updates
We date changes to this privacy policy on this page. The date of this policy is October 20, 2026.